Privacy & Cookie Policy
1. GENERAL
At Smaak Retail B.V. (hereinafter: Smaak Amsterdam) we value your privacy.
We process personal data carefully and in accordance with the General Data Protection Regulation (AVG) and other applicable laws and regulations.
This privacy policy applies to all personal data we process through our website www.smaakamsterdam.nl, via email, in our stores and through social media channels.
2. WHO IS PROCESSING CONTROLLER
Smaak Retail B.V.
Modemstraat 19
1033 RW Amsterdam
Netherlands
E-mail: info@smaakamsterdam.nl
Tel.: +31 (0)20 8202321
KvK: 50052837
VAT: NL8225.20114.B01
3. WHAT DATA WE PROCESS
We only process personal data that you actively provide to us or that is necessary to provide our services, such as:
- Name and address information (billing and delivery address)
- Email address and phone number
- Payment details
- Order history and return information
- Communication with our customer service
- Newsletter subscriptions (if permission is given)
In addition, we automatically collect certain information when you visit our website, such as IP address, browser type, device data and browsing behavior via cookies.
4. PURPOSES OF PROCESSING
We use your personal data only for the following purposes:
- Processing and shipping orders
- Handling payments and returns
- Customer service and order communication
- Sending newsletters (only with your permission)
- Improving our website and user experience
- Meeting legal obligations, such as tax laws
We do not use personal data for other purposes without your prior consent.
5. LEGAL GROUNDS FOR PROCESSING
We process personal data only on the following bases:
- Execution of an agreement (e.g., delivery of an order)
- Legal obligation (e.g., tax retention obligation)
- Consent (e.g., for newsletters and marketing cookies)
- Legitimate interest (e.g. customer service, website security, analytics)
6. CUSTODY
We do not keep personal data longer than necessary:
- Administrative and billing data: 7 years (legal retention requirement)
- Customer data: up to 2 years after last purchase or moment of contact
- Newsletter data: until you unsubscribe
- Cookies: in accordance with the validity period established per cookie (see Cookie Policy below)
After the retention periods expire, your data will be securely deleted or anonymized.
7. SHARING DATA WITH THIRD PARTIES
Smaak Amsterdam does not sell personal data to third parties.
We only share data with parties necessary for our services, such as:
- Payment providers
- Logistic partners
- Email and marketing services
- IT and hosting partners
We have established processor agreements with these parties to ensure the security and confidentiality of personal data.
We do not provide data to parties outside the European Economic Area (EEA) without appropriate safeguards.
8. DATA SECURITY
We take appropriate technical and organizational measures to protect personal data from loss or unlawful processing.
Our website uses an SSL connection (https), and data is stored in secure systems accessible only to authorized personnel.
9. YOUR RIGHTS
You have the right to:
- Get access to your personal data
- Request correction or deletion of your data
- Restrict or object to processing
- Transferring your data (data portability).
- Withdraw your consent at any time
Requests can be submitted at info@smaakamsterdam.nl.
We will respond to your request within no more than 30 days.
If you feel that we are not handling your data properly, you can file a complaint with the Personal Data Authority: www.autoriteitpersoonsgegevens.nl.
10. NEWSLETTERS AND MARKETING
When you subscribe to our newsletter, we use your email address exclusively to inform you about news, promotions and product updates from Smaak Amsterdam.
You can unsubscribe at any time via the unsubscribe link at the bottom of each email.
11. COOKIE POLICY
11.1 What are cookies?
Cookies are small text files placed on your computer, tablet or smartphone when you visit our website.
They help make the website function properly, analyze usage and display personalized content.
11.2 Types of cookies we use
-
Functional cookies
Necessary for the operation of the website, such as shopping cart and language preferences.
These cookies cannot be disabled. -
Analytical cookies
Used to measure visitor statistics (e.g. via Google Analytics).
We use this data anonymously to improve our website. -
Marketing Cookies
Used to personalize ads and show relevant offers through platforms such as Meta (Facebook/Instagram) and Google Ads.
These cookies are set only if you give permission.
11.3 Managing cookie settings
During your first visit to our website, we display a cookie banner that allows you to specify which cookies you want to allow.
You can always change your preferences or delete cookies through your browser settings.
More information about enabling and disabling cookies can be found at:
Consumers Union
12. CHANGES TO THIS POLICY
Smaak Amsterdam reserves the right to change this privacy and cookie policy.
We recommend that you consult this policy on a regular basis, so that you remain aware of the most recent version.
The latest modification date is always listed at the top.
13. CONTACT
For questions, requests or complaints about privacy or cookies, please contact:
Smaak Retail B.V.
Modemstraat 19
1033 RW Amsterdam
E-mail: info@smaakamsterdam.nl
Tel.: +31 (0)20 8202321