Privacy & Cookie Policy
1. GENERAL
At Smaak Retail BV (hereinafter: Smaak Amsterdam ) we attach great importance to your privacy.
We process personal data carefully and in accordance with the General Data Protection Regulation (GDPR) and other applicable laws and regulations.
This privacy policy applies to all personal data that we process via our website www.smaakamsterdam.nl, via email, in our stores and via social media channels.
2. WHO IS THE DATA CONTROLLER?
Taste Retail BV
Modem Street 19
1033 RW Amsterdam
The Netherlands
Email: info@smaakamsterdam.nl
Tel.: +31 (0)20 8202321
Chamber of Commerce number: 50052837
VAT: NL8225.20114.B01
3. WHICH DATA WE PROCESS
We only process personal data that you actively provide to us or that is necessary to provide our services, such as:
- Name and address details (billing and delivery address)
- Email address and telephone number
- Payment details
- Order history and return information
- Communication with our customer service
- Newsletter subscriptions (if consent has been given)
In addition, we automatically collect certain information when you visit our website, such as IP address, browser type, device data and browsing behavior via cookies.
4. PURPOSES OF PROCESSING
We use your personal data exclusively for the following purposes:
- Processing and shipping orders
- Processing payments and returns
- Customer service and communication about orders
- Sending newsletters (only with your permission)
- Improving our website and user experience
- Comply with legal obligations, such as tax legislation
We do not use personal data for other purposes without your prior consent.
5. LEGAL BASES FOR PROCESSING
We process personal data solely on the basis of the following grounds:
- Execution of an agreement (e.g. delivery of an order)
- Legal obligation (e.g. tax retention obligation)
- Consent (e.g. for newsletters and marketing cookies)
- Legitimate interest (e.g. customer service, website security, analytics)
6. RETENTION PERIOD
We do not store personal data longer than necessary:
- Administrative and billing data: 7 years (legal retention obligation)
- Customer data: maximum 2 years after last purchase or contact moment
- Newsletter data: until you unsubscribe
- Cookies: in accordance with the validity period determined per cookie (see Cookie Policy below)
After the retention periods expire, your data will be securely deleted or anonymized.
7. SHARING DATA WITH THIRD PARTIES
Smaak Amsterdam does not sell personal data to third parties.
We share data only with parties that are necessary for our services, such as:
- Payment providers
- Logistics partners
- Email and marketing services
- IT and hosting partners
We have concluded processing agreements with these parties to guarantee the security and confidentiality of personal data.
We do not provide data to parties outside the European Economic Area (EEA) without appropriate safeguards.
8. DATA SECURITY
We take appropriate technical and organizational measures to protect personal data against loss or unlawful processing.
Our website uses an SSL connection (https), and data is stored in secure systems that are only accessible to authorized personnel.
9. YOUR RIGHTS
You have the right to:
- To gain access to your personal data
- Request correction or deletion of your data
- To restrict or object to processing
- Transfer your data (data portability)
- To withdraw your consent at any time
You can submit requests via info@smaakamsterdam.nl.
We will respond to your request within 30 days at the latest.
If you believe that we are not handling your data correctly, you can file a complaint with the Dutch Data Protection Authority: www.autoriteitpersoonsgegevens.nl.
10. NEWSLETTERS AND MARKETING
When you subscribe to our newsletter, we will use your email address solely to inform you about news, promotions, and product updates from Smaak Amsterdam.
You can unsubscribe at any time using the unsubscribe link at the bottom of each email.
11. COOKIE POLICY.
11.1 What are cookies?
Cookies are small text files that are placed on your computer, tablet or smartphone when you visit our website.
They help the website function properly, analyze usage, and display personalized content.
11.2 Types of cookies we use
-
Functional cookies
Necessary for the functioning of the website, such as shopping cart and language preferences.
These cookies cannot be disabled. -
Analytical cookies
Used to measure visitor statistics (e.g. via Google Analytics).
We use this data anonymously to improve our website. -
Marketing cookies
Used to personalize ads and show relevant offers through platforms such as Meta (Facebook/Instagram) and Google Ads.
These cookies are only placed if you give permission.
11.3 Managing cookie settings
When you first visit our website, we will show you a cookie banner that allows you to indicate which cookies you want to allow.
You can always change your preferences or delete cookies via your browser settings.
More information about enabling and disabling cookies can be found at:
Consumers' Association
12. CHANGES TO THIS POLICY
Smaak Amsterdam reserves the right to change this privacy and cookie policy.
We recommend that you consult this policy regularly to ensure you are aware of the most recent version.
The last modification date is always stated at the top.
13. CONTACT
For questions, requests or complaints about privacy or cookies, please contact:
Taste Retail BV
Modem Street 19
1033 RW Amsterdam
Email: info@smaakamsterdam.nl
Tel: +31 (0)20 8202321