About Taste

Welcome to Smaak | Amsterdam, the company I started in 2010 with the mission to create beautifully designed, timeless, and modern, high-quality handbags for every woman. My love affair with bags, which inspired me to start Smaak | Amsterdam, began when I had my own multi-brand store in Amsterdam, where I primarily sold clothing, shoes, and handbags. Finding the best brands for my store wasn't that difficult, but finding affordable, high-quality bags was a challenge. My goal was born: to design and produce my own collection that could compete with the larger fashion brands.

My design inspiration journey begins in Amsterdam. As a designer living in this creative and cosmopolitan city, I'm inspired by the vibrant mix of urban buzz and the eclectic tastes of the people who inhabit this charming, village-like city. My designs reflect the way real women live their lives; somewhere between rushing from appointment to appointment and seeking out quieter, undiscovered spaces just outside their busy daily lives. Yet, these women everywhere, both urban and beyond, possess a unique sense of style and an enduring confidence that inspires me to create something beautiful they will cherish for years to come.

I combined this mix of timeless local craftsmanship with a sense of Amsterdam cool to create versatile designs with understated elegance.

I hope you enjoy each collection."

Andre