Design Ethos
"To create timeless, fashionable quality bags that women can wear every day" - Andre Grundmann, Founder
The DNA, a fusion of traditional craftsmanship with a sense of Amsterdam cool, weaves classic features like buttery-soft leather contrasted with bold chain and symbolic chain details and adjustable straps. These features add a recognizable touch to the designs and give an edge to practical and versatile creations.
Andre's passion for quality design means he goes above and beyond to ensure the most exceptional craftsmanship goes into every collection. Each "locally designed" piece, crafted by skilled artisans, is a key aspect that Andre firmly believes elevates the pieces to a level of unparalleled luxury design.
The creative journey for our bags begins approximately nine months before the launch of a new collection. Andre and his team begin designing each new style, often adding specific details to his pieces discovered during his inspirational journeys. Sometimes a design can be years in the making. Inspiration can come from a distant memory or a subject that requires meticulous research before it can be realized in the form of a handbag.
Andre's keen eye for recognizing functional objects and transforming them into uniquely fashionable pieces is what sets the Smaak | Amsterdam collections apart from their competitors. The unique design remains at the forefront of trends, while the brand's classic DNA is preserved and reimagined in the design of each collection.
Craftsmanship
Our passion for quality design ensures that the most exceptional craftsmanship goes into every collection. We collaborate with top leather producers and a high-quality tannery to offer the most vibrant colors and suitable textures for our collections.
We ensure we know where our leathers and materials come from, and that the source is environmentally and socially responsible.
Our bags are brought to life by a single family business with whom we've been working closely for over five years. Having each piece "locally crafted" by artisans is a crucial aspect that we deeply believe elevates them to a level of incomparable luxury design. Each prototype and final design is hand-finished with flawless stitching, with a single bag taking approximately three hours to create. It is then carefully inspected, tested, and approved before arriving in our stores or being packaged in our elegant boxes for delivery to your home.
